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🌿👼🚼 CREATING TANGIBLE GENTLENESS – OUR PROJECT FOR HUGGIES PLATINUM “THẾ GIỚI DỊU ÊM” CAMPAIGN
By the Communications Director, LocalBranding
At LocalBranding, we believe that a powerful campaign is not just seen – it’s felt. When Huggies Platinum entrusted us with the design and production of exclusive gift cabinets and premium gift boxes for their “Thế Giới Dịu Êm” (The Gentle World) campaign, we knew this project was about more than just packaging — it was about crafting a sensory expression of care, love, and premium quality.
✨ From Concept to Creation
Working closely with the Huggies team, we developed a design language that echoed the core message of “gentleness.” Every curve, color tone, and material was carefully chosen to evoke warmth, softness, and premium comfort – the very essence of Huggies Platinum.
🎁 The Gift Cabinets & Boxes
The gift cabinets were designed not only to be functional but also to act as elegant display pieces — perfect for retail showrooms, influencer gifting, or media launches.
The gift boxes blended aesthetics and utility, designed with attention to touch, opening experience, and visual appeal — offering recipients a sense of care even before unveiling the product inside.
🌏 Why It Matters
In a crowded marketplace, it’s the small, thoughtful details that elevate a brand. By turning a simple gift into an immersive brand experience, Huggies Platinum deepened emotional connections with parents – reminding them that gentleness isn’t just a product promise, it’s a lived experience.
👶 🧒 🪽☁️ Crafted for Comfort. Designed for Memories.
This project stands as a testament to our capability to turn brand essence into tangible, memorable forms — where design meets emotion, and strategy meets craftsmanship.
We are proud to be part of a campaign that celebrates the beauty of nurturing care, and we thank Huggies Platinum for trusting us to bring “Thế Giới Dịu Êm” to life — one lovingly designed detail at a time.
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💎Local Branding Vietnam – The Local Partner You Can Trust
🔎Website: localbrandingvietnam.com
📧Email: lynn.localbranding@gmail.com/lynn.nguyen@localbrandingvn.com
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