The 10th International Cafe Show Vietnam
CAFE SHOW – A CUP OF THE WORLD

Time: April 17–19, 2025
Venue: Saigon Exhibition and Convention Center (SECC)
799 Nguyen Van Linh Boulevard, District 7, Ho Chi Minh City, Vietnam
Expected scale: 600 booths

Exhibited sectors:
Coffee; Tea & Pastry; Desserts; Chocolate; Food & Beverage services; Franchising & Startups; Interior & Furniture; Ice cream; Ingredients; Kitchen equipment; Machinery & equipment; Mobile payment solutions; Packaging; Raw materials; Retail systems; Cleaning services; Halal products.


VIETNAM INT’L CAFE SHOW 2025 is expected to attract more than 35,000 professional visitors, including leading experts in procurement, restaurant and hotel management, resorts, F&B chains, supermarket systems, convenience stores, and distribution agents from Vietnam and around the world.

The exhibition will feature over 600 booths from more than 100 leading domestic and international coffee brands, bringing together a full ecosystem of industries such as Coffee, Tea, Beverages, Pastries, Ingredients, Brewing Machinery & Equipment, Restaurant & Hotel services, Desserts, Café Interior Design, Franchising, and Startups.

At the exhibition, in addition to high-quality coffee products, visitors will have the opportunity to experience world-class coffee flavors, explore café interior designs in a wide range of unique styles, and discover the most advanced coffee production and processing machinery available globally.

Within the framework of the exhibition, prestigious competitions will also take place, including:
VIETNAM NATIONAL BARISTA CHAMPIONSHIP,
VIETNAM NATIONAL BREWERS CUP, and
ASIA LATTE ART BATTLE.

These competitions promise to gather Vietnam’s top barista talents, showcasing exceptional skills and unique brewing recipes for visitors to enjoy.

WHY ATTEND THE EXHIBITION

CAFE SHOW – ASIA’S NO.1 COFFEE EVENT

Cafe Show was first launched in 2002 in Seoul and has since continuously evolved to become one of the largest specialized coffee exhibitions in the region. The Seoul Int’l Cafe Show attracts an average of 580 exhibitors from 40 countries and 151,000 visitors from 76 countries, and is officially recognized as “Asia’s No.1 Coffee Event.”

Building on its success in Seoul, Cafe Show expanded internationally in 2013 and has achieved strong results in every host country. Also held alongside the Seoul Int’l Cafe Show is the World Coffee Leaders Forum (WCLF), which serves as a platform for sharing knowledge and ideas for the modern coffee industry.

Notably, in 2017, the Seoul Int’l Cafe Show hosted the World Barista Championship (WBC), becoming a global meeting point for coffee lovers, with 60 professional baristas from 60 countries competing at the highest level.

Beyond the success of the Cafe Show Seoul brand, Cafe Show Paris and Cafe Show Vietnam are part of a global exhibition series in the food and beverage industry. This is one of the key reasons why both international and domestic enterprises choose to participate in Cafe Show Vietnam, a highly potential F&B market on the global stage.


VIETNAM INT’L CAFE SHOW – A CUP OF THE WORLD

Over the past 8 years, Cafe Show Vietnam has firmly established its position as a leading International Cafe Show, earning strong support, trust, and long-term cooperation from exhibitors and partners. In the years ahead, Cafe Show Vietnam will continue its sustainable growth, bringing fresh ideas and distinctive events to Vietnam’s premier food and beverage exhibition industry.

With the mission of creating a professional platform, enhancing skills, and discovering Vietnam’s most outstanding baristas with opportunities to learn and compete internationally, Cafe Show Vietnam has exclusively organized two national barista competitions:

  • Vietnam National Barista Championship (VNBC)

  • Vietnam National Brewers Cup (VNBrC)

Both competitions are certified by World Coffee Events (WCE) under the Specialty Coffee Association (SCA).

In addition, a completely new competition, ASIA LATTE ART BATTLE (ALAB), has made its first appearance in Vietnam, aiming to promote coffee culture and honor baristas—creating a space where skills, creativity, and innovation are shared across multiple platforms.

These are the only two officially recognized competitions in Vietnam whose national champions represent Vietnam at the global stages of the World Brewers Cup (WBrC) and the World Barista Championship (WBC), held annually. The national champions will be fully sponsored by the organizers to participate in the World Championships.


EXHIBITED PRODUCTS

  • Coffee, tea

  • Pastries & desserts

  • Chocolate

  • Food services

  • Franchising & startups

  • F&B interior design & fit-out

  • Ice cream & gelato

  • F&B ingredients

  • Kitchen equipment

  • F&B machinery & tools

  • Payment solutions

  • Packaging

  • Fresh ingredients

  • Retail systems

  • Cleaning services

  • Halal products